The Founder LinkedIn Study 2026

What 180,011 LinkedIn posts by 4,485 founders and CEOs of funded startups show about followers, engagement and what works.

• Benchmarks for followers, engagement and posting rhythm, by company size, sector and role
• Which formats, post types and stories get the most engagement, measured against each founder's own typical post
• The openings that win, and the 10 phrases that halve a post
• What separates a strong raise, hiring or launch post from a weak one
• A seven-step list of what to do with it this week

4,485

Founders

180,011

Posts

82%

Post less than weekly

15

Pages