Notes from the content desk.
Blake Emal, Megaphone's co-founder and head of content, on what works for founders right now. Real numbers where we've them.
LinkedIn vs X for B2B Founders: What 3,473 Posts Say About Where to Write
We measured 1,418 LinkedIn posts and 2,055 X posts across the founder accounts we run. The two platforms reward opposite things, and the right answer for most B2B founders is both, in a specific split.
How Investors Read LinkedIn During Fundraising Due Diligence
Investors run diligence on founders the way LPs run diligence on GPs, and a public writing record is part of it. What partners actually look for, what a thin profile signals, and how long the record takes to build.
CEO LinkedIn presence: what it takes and what it returns
What a CEO LinkedIn presence requires in posting schedule, positions, and time, and what it returns in inbound pipeline, hiring, and reputation, with real numbers from Copy.ai and 1,500+ measured client posts.
The Founder LinkedIn Strategy That Survives a Busy Quarter
A founder LinkedIn strategy built to survive diligence season: fixed weekly counts, a one-hour time cost, and an extraction method, plus an honest read on the 3/2/1, 4-1-1, and 95-5 rules.
Does Posting on LinkedIn Work for B2B? An Honest Answer With Proof
An honest answer to whether posting on LinkedIn works for B2B, with real proof: the conditions that decide the outcome, the schedule that holds up, and the cases where I would tell a founder to skip it.
The Founder Content System: A Named Weekly Workflow That Fits in One Hour
A founder content strategy that survives the calendar: the 5-3-1 plan, the weekly workflow, and idea capture, plus an honest read on the 3-3-3, 70/20/10, and 5-5-5 rules founders keep finding instead.
Executive Authority on LinkedIn: Own the Emerging Term
What executive authority means on LinkedIn, how it differs from executive presence, and how a founder or exec builds a written public record of judgment that customers, investors, and hires can check.
How to Brief a Writer as an Executive
What an executive should put in a brief for a content writer: the position, the story, the audience, and the boundaries, plus the common briefing mistakes that produce generic drafts.
Voice Capture: How a Writer Gets Your Voice on the Page
How to capture an executive voice in writing: the inputs a writer should collect, what a real voice document contains, and the weekly loop that keeps delegated content sounding like you.
Inbound Dealflow From X: How Funds and Founders Earn It in Writing
Where inbound dealflow from X comes from: why reputation accrues to named partners and founders instead of logos, the public examples with real numbers, and the writing system that earns the first DM.
Is Founder Content Support Worth $4k a Month? The Payback Math
The honest arithmetic behind a $4,000 monthly founder content retainer: the inputs that decide payback, a worked example against published B2B deal sizes, and the situations where the math says wait.
Delegating Founder Content Without Sounding Fake
Yes, you can hand off your LinkedIn and X content and still sound like yourself. The rule that decides it: extraction beats invention. The three failure modes, what you keep versus what you hand off, and the honest six to eight week ramp.
Content Marketing for VC Funds: GP Reputation Is the Fund Brand
How content marketing works for venture funds: why the fund brand lives in the general partners' names, what GP content earns in dealflow and LP trust, and how to run it as a system instead of a hobby.
How to Evaluate Founder Content Partners
A working evaluation guide for founders comparing companies that write LinkedIn and X content for executives: the five criteria that matter, the red flags that end the conversation, the questions to ask on the first call, and how pricing maps to what you get.
Hiring Someone to Write With You: The Decision Guide
A working decision guide for founders considering hiring someone to write their LinkedIn and X posts: the four questions that decide it, what good support looks like, and the failure mode that burns most first-timers.
What Executive Content Support Actually Costs
Real market price bands for executive content support on LinkedIn and X, what moves the number, the costs that never hit the invoice, and when DIY is the smarter buy.
The ten highest-scoring formats from our Content Formats library. Yours free, along with Viral Examples twice a week: what's working on LinkedIn and X, and why.