Candidates who already want to work for you.
The people you want to hire read their industry on LinkedIn every day. If your name isn't in that feed, your recruiter is cold-emailing strangers. If it's, candidates apply already sold.
The best hires don't read JDs.
Senior people aren't browsing job boards. They're reading the founders in their field, and they move when one of those founders describes a problem they want to work on.
That means the recruiting funnel starts with the founder's writing, months before a role opens. Companies whose founders publish fill senior roles from inbound; the rest pay recruiters to interrupt people.
How this works.
Write for the people you want to hire
We map the people you'd hire tomorrow, and write for what they care about: how you work, what you're building, what you got wrong.
Show the inside of the company
The strategist sits in your standups. The debate from Tuesday's product meeting becomes the post a candidate reads on Thursday.
Count applications, not likes
Every week you get a report on the candidates who mentioned a post, because that's what the account is for.
Thirty minutes. We look at your account the way a candidate does and tell you what they see.