Make the moment reach past your followers.
A product launch, a round, a hire, a piece of press. The announcement is the post most founders have the most riding on and the least practice at. We write it to travel, and distribution is built in.
A launch post seen only by your followers is a missed opportunity.
Your followers already know. The launch is for everyone else: the investors, customers and press who will only hear about it if the post leaves your network.
Most launch posts read like press releases and die at the follower count. The ones that travel are written as a founder's story with a number in the first line, and they're pushed in the first hours, when it decides whether they go anywhere.
How this works.
The launch post, written to travel
Your experience first, the company name later, a figure in line one, a visual on LinkedIn. The rules we measured, applied to the post you care most about.
Distribution built in
Week one includes a push that puts your announcement in front of the people who can act on it, not just the followers you already have.
The follow-through
A launch is a week, not a post. The replies, the follow-up posts and the DMs that turn attention into conversations are planned before the announcement goes out.
Thirty minutes. Tell us what it's and we'll tell you how far it can go.