Feeds are rented. A list is yours.
X and LinkedIn decide who sees you. A newsletter is the one channel where you decide. We write and send founder newsletters that people keep opening as the list grows.
Startups with a newsletter stay top of mind every week.
A weekly issue is the hardest schedule in content. It has no algorithm to save a weak week and no forgiveness for a missed one. Most founder newsletters stop when the founder gets busy, which is always.
The ones that work run on a system: a fixed template, material captured from the week, and a person who owns the send. Open rate is the test, because a list that stops opening is a list you no longer have.
How this works.
The issue template
One structure, filled every week from what happened. Readers know what they're getting and open it.
Written and sent, on schedule
We write it, you approve it, it goes out on the same day every week. The schedule never slips because it doesn't depend on your week.
Open rate over list size
Both lists we run for ourselves hold above 51 percent lifetime opens. The client lists below held above 49 percent while growing fast, which is the harder thing.
Measured from the accounts themselves.
Thirty minutes. Bring the numbers if you've them and we'll tell you what's possible.